In the figurative sense, I was at the gym (yay me!) and an ad came on the TV for a super cheesy TV show that I love. I was laughing about how ridiculous the show was, but it just leaves me super happy, and I'd pay good money for something like that (and I do... thanks cable!). But seriously, anything that perks up your mood like that is something not to pass up. (it certainly wasn't the endorphins - I think i was designed without those...)
So I will continue to proudly announce that I love the cheese, whether or not culture snobs look down on me and my shows.